Amanda Ribeiro

Design with purpose.

Hi! I'm Amanda, a product designer with UX generalist roots, fueled by curiosity, empathy, and matcha lattes.

I reduce user friction for national and global brands with user-centered design thinking and product strategy acumen.

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It frustrates me when things don't work well...

so I practice user-centered design thinking

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to create intuitive and delightful user experiences.

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My UX Toolbox

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Research

User Interviews
Contextual Inquiries
Usability Tests of Existing Product
Card Sorting

Brand Analysis
Heuristic Evaluation
Competitive Analysis
Comparative Analysis
Existing User/Task Flows
Existing Site/App Maps

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SynthesiZE

Affinity Mapping
Topic Mapping
User Personas
User Journeys
Identifying the Problem

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IDEATE

Feature Prioritization
MoSCoW Method
Dot Voting
Design Studio
Lightning Demos
Crazy 8s
User/Task Flows
Site/App Maps

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DESIGN & TEST

Wireframing
Prototyping
Information Architecture
User Flows
End-to-end Journeys
Visual Design/Branding
Usability Testing
Iteration Station!

Presenting
Storytelling
Metrics & KPIs

 

My Agile Toolbox

Product Management with jira

Scrum
User Story Writing
Workflow & Task Management with Kanban
Sprint Planning
Sprint Refinements
Backlog Grooming
Sprint Demos
Sprint Retrospectives
Design QA Testing
Defect Remediation

 
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